How to run.
How to win.
Straight, practical playbooks from inside the campaign world, on strategy, branding, digital, and the things first-time candidates wish someone had told them sooner.
The 60-Minute SEO Checklist for Campaigns & Committees
Most political sites are invisible to Google. Here's the one-hour fix that gets you found, structured data, metadata, Search Console, and a sitemap.
15 Rules for First-Time Candidates
The advice we give every new candidate, in one place. Hire pros, fundraise daily, keep the message simple, and never settle for free work.
You Only Get One Shot: Why Your Brand Isn't Optional
Voters and donors judge you like a brand. A weak, outdated look loses endorsements and contributions before you ever make your case.
Is There a Republican Primary in Virginia? How to Find Out
Whether Virginia holds a primary depends on the year and where you live. Here's how statewide and down-ballot nominations work, and the free tool to check your ballot.
AI on the Hill: A ChatGPT Toolkit for Staffers
Seven practical ways legislative staffers can use ChatGPT to summarize bills, draft memos and constituent mail, prep for hearings, and stay on message, with the ethics ground rules.
How to Build a Custom GPT for Your Boss
A GPT trained on your office's own record can draft constituent mail and press quotes in your boss's voice. What it can do, what it can't, and how to keep it honest.
The AI Campaign Toolkit for First-Time Candidates
A starter kit of ChatGPT prompts for first-time candidates and grassroots campaigns: press releases, talking points, field plans, fundraising emails, and content calendars.
Running for Office in Virginia? Petition Signatures, Explained
What petition signatures are, how many you need to get on the ballot by office, and why you should always collect a buffer. Plain-English guidance for candidates.
Free File Converters Are a Cybersecurity Threat
The FBI has warned that many free online file converters install malware. Why campaigns are especially at risk, what to use instead, and what to do if you're hit.
Frequently Asked Questions
What we do, who we work with, when to bring us on, and how to get started. Straight answers to the questions candidates ask most.