Frequently Asked Questions

Straight
answers.

What we do, who we work with, and how to get started. If your question isn't here, just ask.

What does a campaign consultant actually do?

A campaign consultant builds and executes the plan that gets a candidate to 50% plus one: strategy and targeting, budgeting, message, and the creative and voter contact that carry it, direct mail, digital and connected TV advertising, websites, and field. A good one keeps you compliant, on message, and focused on winning instead of fixing preventable mistakes.

What services does Assembly Strategies offer?

We run full, integrated programs: campaign strategy, direct mail, digital and connected TV advertising, web design and development, print and palm cards, yard signs and field, branding, and advocacy. Because one team runs the whole program, every piece speaks with one voice, from the mailbox to the screen to the phone.

Do you work with first-time candidates and local races?

Yes. We work at every level, from county supervisor and city council to state legislature and Congress. First-time candidates are a core part of who we serve, and we've taken candidates from their first announcement to Election Night wins.

What states do you work in?

We're a Republican campaign consulting firm that works in all 50 states, with wins and programs at the federal, state, and local levels across the country.

How much does a campaign program cost?

It depends on the race, the district size, and the channels you need. Rather than quote a generic number, we scope a plan to your budget and your path to victory, then tell you exactly what it buys. Reach out and we'll build a recommendation for your specific race.

How early should I bring on a consultant?

As early as possible, ideally before you announce. The foundation, your brand, website, and message, should be in place before you start voter contact, because first impressions with donors, reporters, and voters happen fast and you only get one. Starting early also gives fundraising and planning room to compound.

Do you only work with Republicans?

Yes. Assembly Strategies works exclusively with Republican candidates, party committees, and conservative causes.

Can you take over a campaign that's already underway?

Yes. We regularly step into races mid-stream, rebuild the website and brand, set the creative standard, and bring every channel onto one message. If a friend built you a free website when you started, you are not stuck with it for the rest of the race.

Do you build campaign websites and handle SEO?

Yes. We build fast, modern, mobile-first sites designed to convert visitors into volunteers and donors, with the technical SEO foundation, structured data, clean metadata, and Search Console, handled from launch so your site actually gets found. See our 60-minute SEO checklist.

Do you work with party committees and grassroots groups?

Yes. We produce banners, step-and-repeats, signage, mail, and digital for committees and grassroots groups, fast and on brand. One call and your team is stocked for the next event, the next drop, the next fight.

How do we get started?

Reach out through our contact page and tell us about your race or your organization. We'll learn your goals, scope a plan, and show you what a winning program looks like for your situation.

Still have questions?

Tell us about your race and we'll give you straight answers and a real plan.

Start a Campaign →