How to approach
the fight.
Straight guides from operators who run campaigns and corporate public affairs programs: strategy, research, and execution for local fights that decide permits and votes.
Poll Before You Scale Outreach
Why community sentiment research should come before mail, digital, or public meetings, and what to do with what you learn.
Teletownhalls in a Permit Fight
How to use community listening at scale to surface real concerns and rebuild your message before opposition defines it for you.
You Need a Quarterback, Not Five Vendors
Why the outside game falls apart when everyone owns a tactic but nobody owns the plan, and what hiring for strategy actually means.
Outside Game, Not a Press Release
Why local permit fights need operators who move opinion, not PR consultants optimizing for earned media.
Win the Room Before the Hearing
How to build validators and community support on a calendar, not scramble the week a vote is scheduled.
Map Who Actually Decides
Why stakeholder and influencer mapping should come before mail, digital, and lobbyist spend.