Approach

Strategy
first.

You hire Assembly to think through the fight — not to drop mail because someone asked for mail. Most clients want us to quarterback the entire project: research, message, outreach, mobilization, and lobbyist coordination when inside help is required. We can also run individual services if that's all the fight needs.

Plan
→ Move

01 · Diagnose

Understand the fight

Who decides, who influences them, what the community thinks today, and what opposition looks like if you do nothing. Strategy starts here — not in a creative brief.

02 · Research

Poll, map, and listen

Polling and message testing, stakeholder and influencer maps, and teletownhalls that surface concerns in residents' own words. We test the message before you spend a dollar.

03 · Execute

Run the outside game

Mail, digital, CTV, project web, grasstops, and grassroots — geo-fenced and audience-matched, all in-house. Every tactic serves the strategy, not the other way around.

04 · Coordinate

Quarterback the whole program

We don't lobby. When inside help is required, we tell you which lobbyist to hire. One team running the outside game and coordinating the inside game — so you're not managing five vendors who never talk to each other.

Same team.
Same tools.
Different audience.

We're campaign operators who win races with polling, microtargeting, mail, and integrated programs nationwide. Corporate clients get that same infrastructure pointed at permits, community fights, and local political cover — not voter files.

Andrew Loposser and Jake Salmons, partners and founders, lead corporate strategy and execution. Need local political support too? We handle both.

Political practice →

Strategyfirst.