Move the people who move the issue.
Decisions don't happen in isolation. They happen inside a pressure environment of staff, donors, media, and constituents. We target the exact people who shape a decision-maker's view — and build the activist pressure that turns their position into political reality. It's an audience-first advertising program with proof you can take to the board.
Bespoke Influencer Audiences
A named, mapped, editable list of the people who move your decision-maker. Review every individual by name, title, and organization, and revise the list before launch. No black box.
Audience Modeling
Survey-trained models score every person on issue susceptibility and refresh continuously as new data comes in — finding your persuadables and your activists.
Message Testing
Controlled surveys test framings against the modeled audience and rank them by lift, so in-market spend goes behind a message we already know works.
Reach & Brand-Lift Reporting
De-duplicated reach and frequency, plus pre/post opinion shift among the exact people we reached. Proof of opinion change — not just impressions.
Supporter Activation
Persuade, prime, activate. Convert persuadables into supporters and drive petitions, calls, and constituent contact aimed at the decision-makers, through CRM integration.
Delivered Everywhere
Connected TV, OTT, display, and texting — pointed at the influencers and activists who shape the outcome, and measured to the person.
PHASED DELIVERY · PLAN → ACTIVATE → PROVE IMPACT · RE-TUNED AS THE LEGISLATIVE CALENDAR MOVES
Proof, not just impressions.
REPRESENTATIVE RESULTS FROM AN AUDIENCE-FIRST ADVOCACY BUY
Ready to move
the right people?
Tell us about the decision you need to win. We'll map the audience and scope the buy.
Contact us →