Case Studies, Assembly Strategies

Case 01 · Website · National Advocacy

Education Freedom Alliance
Live · educationfreedomalliance.org

The Client

A movement that needed a home.

When the American Legislative Exchange Council launched the Education Freedom Alliance, they needed more than a website. They needed a digital headquarters for a national movement, built from scratch, to establish credibility and lead the education-reform conversation.

The Strategy

Define the vision. Build for reach.

We led strategic consultations to clarify ALEC's vision, sharpen the message, and lock the must-have features, then architected an SEO-optimized platform engineered to maximize reach and engagement from day one.

The Build

A dynamic platform, built to grow.

We designed and developed a clean, accessible, user-friendly site that reinforced the Alliance's mission with seamless navigation, and built it to scale alongside the movement, backed by ongoing support and refinement.

The Result

The digital HQ of a national movement.

The site became the Education Freedom Alliance's home base, featured in national media, amplifying the initiative's reach and strengthening its credibility with policymakers, educators, and advocates nationwide.

NATIONAL

Media Recognition

FULL BUILD

Strategy → Launch

LIVE

& Scaling

Case 02 · Advocacy · Virginia

PERMIT
STOPPED

The Ask

Stop a permit nobody asked for.

The Essex County Conservation Alliance was up against a controversial water-intake permit, pushed by the Caroline County Board of Supervisors, that would reallocate millions of gallons from the Rappahannock River to corporate interests like data centers, after the county used eminent domain to seize a local farmer's land. They needed to raise awareness, mobilize opposition, and stop it at the Department of Environmental Quality.

The Strategy

Turn public outrage into pressure.

We built a multi-pronged advocacy campaign designed to maximize engagement and amplify the message: branding, digital outreach, direct communication, and targeted lobbying, all pointed at the hearing that would decide the permit.

The Campaign

One message. Every channel.

A bold "Save the Rappahannock" brand and logo anchored an engaging campaign website that became the central hub for facts and action. A targeted text-message program drove residents to the public hearing, compelling direct-mail postcards spelled out the stakes, and we armed the Alliance's leaders with talking points to engage local officials.

The Result

The river won.

The DEQ denied the original water-intake permit. Our text program reached thousands of residents and helped turn out hundreds to the public hearing, local media covered the grassroots movement extensively, and several local elected officials came out in vocal opposition to the permit.

DENIED

Permit Stopped

1,000s

Reached by Text

100s

At the Hearing

PRESS

Local Coverage

Case 03 · Local · Virginia

Drew Mullins for Spotsylvania County Supervisor mailer

Drew Mullins
Spotsylvania County Supervisor · Courtland

The Ask

Called in late, with the race a dead heat.

Drew Mullins was running for Spotsylvania County Supervisor in the Courtland District, and the contest was a toss-up. We came in late, with the clock already running and no time to waste.

The Strategy

Sharpen the message. Find the votes.

We focused the message on what Courtland voters actually cared about, keeping taxes low, public safety, and fully funded schools, then built a turnout plan around the households that would decide it.

The Creative

Introduce, contrast, close.

A tight mail program introduced Drew as a Navy SEAL veteran and small-business owner, made the case on the issues, and drew a sharp contrast down the stretch with a voter guide that defined the choice.

The Result

A coin-flip became a double-digit win.

Drew won the Courtland seat with 54.8% of the vote, a margin of more than 10 points.

54.8%

Vote Share

+10 PTS

Final Margin

WIN

Courtland District

Campaign Case StudiesOne team · every channel

Integrated programs, race by race.

When we run the whole campaign, mail, video, digital, web, and field, every piece pulls in one direction. Here's how that played out for four of our clients.

Virginia House of Delegates · HD-67