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Richard Stuart

Richard Stuart, Leadership That Gets Results mailer

RICHARD STUART · VIRGINIA SENATE, DISTRICT 25  ·  CLICK TO SEE FRONT & BACK

One Voice. Every Touchpoint.

From the mailbox to the checkbook.

For Senator Richard Stuart's race in Virginia's 25th District, we ran a complete program where every piece pulled in the same direction. Persuasion and GOTV mail made the case, a two-sided palm card put the message in voters' hands at the door, and a personal fundraising letter turned supporters into donors. Same look, same voice, same conservative message, whether a voter saw it in the mailbox, at the polls, or in their checkbook.

The Result

District held, by double digits.

WIN
Re-Elected · District 25
61.8%
Of the Vote
+24 PTS
Margin of Victory
42,650
Votes

VIRGINIA STATE SENATE, DISTRICT 25 · NOV 2023 · RESULT: VPAP

The Full ProgramClick any piece to zoom

Mail, palm card, and the ask.

StrategyDirect MailPalm CardFundraising Letter
Mail · Leadership Matters
Mail · Where I Stand
Mail · Our Way of Life
Mail · GOTV
Palm Card
Fundraising Letter
Anatomy of a Fundraising PackageClick any piece to zoom

Built to get opened, read, and returned.

A fundraising letter is only as strong as the package around it. We designed the whole mailer to work as one: a carrier envelope that earns the open, a personal letter that makes the case, a pledge card with clear giving levels and a tear-off remit, and a postage-ready reply envelope to send the check back. Every piece on-brand, every piece pulling toward the donation.

Carrier Envelope
The Letter
Pledge Card & Tear-Off
Reply Envelope

Want a program this tight?

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