← Integrated Campaigns Integrated Campaign · Virginia House of Delegates, HD-67

Hillary Pugh Kent

15-Second Spot · Click for sound

Small Town Values

YouTubeConnected TVStreaming
One Team. One Message.

On the air, in the mailbox, and in the yard.

The same Hillary Pugh Kent showed up everywhere a voter looked: on the screen in two sharp spots, in the mailbox, on the signs staked across the district, and out in the field with the farmers backing her. One look, one message, one team behind all of it. When the brand is that consistent, a candidate stops feeling like a name on a ballot and starts feeling like the obvious choice.

The Race

Seen on every screen. Sealed with a text.

Hillary's spots ran where voters actually watch, across YouTube, connected TV, and streaming, tens of thousands of ad impressions in the district. Then we paired them with peer-to-peer texts that put the same message right in voters' hands. They didn't just see the ad and scroll past, they saw it, then got a personal nudge to act on it. On Election Day, it worked: Hillary won HD-67 with 61% of the vote, a 24-point victory.

61%
Vote Share, Won
+24 PTS
Margin of Victory
10K+
Ad Impressions · YT · CTV · Streaming
PAIRED
Ads + Texting
Hillary Pugh Kent peer-to-peer GOTV text message
Texting · Peer-to-Peer

The nudge that closed the deal.

After voters saw Hillary's ads across every screen, peer-to-peer texts put the same message right in their hands, with a personal push to vote early and on Election Day. Tap to read.

The Full ProgramEvery channel we ran

The same message, everywhere it counts.

StrategyYouTubeConnected TVStreamingDirect MailTextingYard SignsField
Spot · Small Town Values
Spot · Law Enforcement
Direct Mail
Mail · Service-Driven
Mail · Our Way of Life
Mail · Leadership
Mail · GOTV
Mail · Persuasion
Yard Signs
Field · Coalition
Field

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