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Integrated Campaign · Mayor of Miami
Emilio Gonzalez
EG⋯
Miami homeowners keep paying while City Hall wastes what you've earned. It's time to stop the squeeze.
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The RaceMiami Mayor · 2025
Thirteen candidates. One job: break through.
Emilio Gonzalez was stuck around 15% in a 13-way field for Miami Mayor, on a limited budget, well behind the front-runner, with social media that wasn't breaking through. To make the runoff, he had to get noticed. That was the job.
We didn't make "political content." We made content people actually wanted to watch and share, the Cracker Barrel "true Miami original," "Fear the Beard," and rapid-response reels, all pointed at one message and running in both English and Spanish. Most campaigns use social to document the campaign. We used it to move voters.
From 15% to the runoff.
19.47%
Vote Share, up from 15%
RUNOFF
Advanced
2M+
Instagram Views
700K+
Facebook Views
PLUS 17.3K+ YOUTUBE VIEWS · BASELINE POLL: WDW COMMUNICATIONS, JUL-AUG 2025
The Full ProgramEvery channel we ran
The same message, everywhere it counts.
Reel · Social
Short-form video that stopped the scroll.
Vertical, sound-on, built to be watched and shared, not skipped past. Tap to play with sound.
Connected TV · 30s Spot
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Direct Mail · Contrast