Public Service Announcement: Introducing Assembly Strategies - The Premier GOP Political Consulting Firm

Allow me to reintroduce myself...

I’ve always wanted to use the beginning of that Jay-Z song to preface a big announcement.

With that being said, allow me to reintroduce myself as a Partner and Founder of Assembly Strategies.

Over the past year, Jake Salmons—Assembly's other Partner and Founder—and I have been working to officially join forces and launch the premier political consulting firm for Republican candidates, causes, committees, non-profits, and PACs.

For the past 10 years, Jake and I have worked in over 15 states and helped win races at every level—from President to School Board.

Why Assembly Strategies Is the Leading GOP Political Consulting Firm

Jake and I bring a unique perspective to the political consulting world. Not only are we seasoned operatives, but we also have first-hand experience inside a state legislature—specifically in Virginia. We understand the challenges candidates and elected officials face at the state level, and we know how to help them navigate the political landscape.

This past weekend, we officially unveiled our firm at the Republican State Leadership Committee’s Majority Makers event at the MGM in National Harbor.

Angela Chellew, our Director of Compliance and Fundraising at RSL

Winning Political Campaign Services for GOP Candidates

🚀 Republican Campaign Strategy That Wins Elections

We’re here to give you no-BS campaign strategy—tailored to your race, your voters, and your budget. We won’t try to sell you unnecessary services. Just a winning game plan.

🤖 Artificial Intelligence

Some firms don’t want to admit it, but artificial intelligence (AI) is changing the game. We fully embrace cutting-edge AI tools to make your campaign smarter and more efficient—from our proprietary GPT for top-tier direct mail content to advanced tools that analyze voter trends and polling results.

✉️ Direct Mail Design & Production

Listen, we’ve got the best designers in the country—period. But here’s the truth: your campaign isn’t special. When’s the last time you saved a political mail piece for your spouse to admire? Exactly.

You’ve got about five seconds from the mailbox to the trash can to catch a voter’s attention. That’s why we design mail that stands out and delivers your message effectively.

💻 Campaign Website Design That Converts Voters & Donors

What’s the first thing a donor or voter asks you? “What’s your website?” If you don’t have a professional, functional website from Day One, you’re already behind. You have one shot to make a first impression - don’t waste it. We build modern, mobile-friendly campaign sites that make a lasting impression.

📊 Advanced Campaign Analytics & Targeting

Data-driven campaigns win elections. We use microtargeting, voter modeling, and media data analysis to ensure your message reaches the right voters at the right time.

By leveraging voter files, digital behavior, and smart TV data, we build precise audience segments that help campaigns optimize media buys, refine messaging, and maximize impact.

Stop wasting resources—let’s put data to work for your campaign.

📺 OTT/CTV/Streaming Placement

Sure, it’s fun to tell your friends you were on Fox News for 15 seconds on a Saturday night. But is that the best use of your campaign budget? Probably not.

Voters are overwhelmingly moving to streaming platforms for sports, sitcoms, and reality TV. We’ll help you reach them where they actually are—so your ad investment actually works.

📊 Polling & Voter Insights

You have your principles and core beliefs—and you should stick to them. But do you know what voters in your district care about?

It’s great to be the most pro-life candidate in the race, but if voters are more concerned about the price of eggs or boys in girls’ locker rooms, you need to know.

Our GOP campaign polling services help candidates develop data-driven messaging strategies that resonate with voters and increase electoral success. As a wise friend (and former Chief of Staff) once told me:

“You can’t be part of the conversation if you don’t have a seat at the table.”

Let us provide deep voter insights so you’re in the best position to win—and actually shape the policies you care about.

🔎 Opposition Research

Politics isn’t just about telling your story—it’s about knowing your opponent’s story, too.

We provide deep-dive opposition research to uncover vulnerabilities, inconsistencies, and attack lines before your opponent does. Whether it’s voting records, business dealings, public statements, or donor ties, we dig in so you’re never caught off guard.

Knowledge is power. Let’s make sure you have it.

🔦 Personal Vetting & Vulnerability Assessment

Before you step into the political arena, know what’s coming.

Our political campaign vetting services proactively identify vulnerabilities before your opponent or the media does, ensuring Republican candidates stay ahead of opposition research. From old social media posts to business dealings and voting records, we’ll help you understand what could be used against you and craft a plan to get ahead of it.

Don’t let opposition research define your narrative—own it first.

📲 Political Text Messaging for Voter Outreach

We all hate it. But guess what? It works.

Whether you’re rallying your base against tax hikes or mobilizing voters for a tight primary, texting is a key part of any modern campaign. We’ll make sure your message is heard—and not just ignored.

🏛️ GOP Fundraising & Campaign Finance Compliance

Raising money is the lifeblood of any campaign, but navigating compliance laws and reporting requirements can be a nightmare. Whether you're setting up a winning finance plan, ensuring your fundraising is FEC/state-compliant, or maximizing your donor outreach, we've got you covered.

From call time management to digital fundraising strategy, we help campaigns raise the money they need—without the headaches. Let’s build a finance operation that keeps you competitive and compliant.

🏷️ Print Work (AKA Yard Signs, Palm Cards & More!)

Here’s a little-known fact: We print thousands of yard signs and campaign materials every year.

Do yard signs win elections? No. But does every campaign need them? Absolutely. If you want more info on the most requested (and most hated) campaign asset, let us know—we’ve got you covered.

Let’s Win This Together

If you’re running for office, managing a campaign, or leading a political organization, we want to help you win.

At Assembly Strategies, we bring you no-BS, data-driven, and creative solutions that actually move the needle.

Whether you need a killer mail strategy, AI-powered messaging, or just a better way to reach voters, we’ve got you covered.

📩 Let’s chat about how we can put your campaign in the best position to win.

Shoot me a message at Andrew@AssemblyStrategies.com and visit us at our new Assembly Strategies website—and let’s make this election cycle a winning one. 🚀